What We Want

You’ll Want To Add This To Your Fragrance Collection STAT

'Gabrielle' by Chanel puts the 'I' in chic.

You may/may not have noticed that Chanel hasn’t released a new fragrance for 15 years. Why? Well, we’re calling it a case of ‘ if it ain’t broke, don’t fix it’.

Chanel No. 5, Coco Mademoisele and Chance all earned icon status, and we’re willing to put our money on the fact that at least one of them has graced your shelves (or that of someone close to you).

For me – Coco Mademoisele played a pivotal role in my rite of passage. It was MY scent at the ripe old age of 16. Before I bought it, I would pick up on its smell instantly and I knew I needed to have it. After that, leaving the house without it made me feel sub par. I wasn’t the ‘me’ I wanted to be without it. Even today, I’d recognise that smell anywhere. It’s sweet and nostalgic to me.

Fast forward to 2017, and it’s all systems a go at Chanel. Karl is paying homage to the brand’s creator – aka Gabrielle ‘Coco’ Chanel with a new range of namesake products. Remember the Gabrielle bag released last year?

And now, Chanel’s newest scent sure to join the Fragrance Hall of Fame is simply called ‘Gabrielle‘.

We won’t go into detail around the notes and ingredients – all we need to say is that it’s her inimitable spirit all bottled up; fearless, independent, sophisticated, timeless. Funnily enough – all the same traits we admire in modern day women.

Get it while you still can – shop below.

Words & visuals by @carmengracehamilton.