What To Shop

The Coolest New Brands We Know You’ll Love

So many brands, so little time (and $$$)… but these 7 are worth it.

Here at CHRONICLES HQ, we throw hours days into scouring the internet for cool new brands, places to shop and ways to wear things.

Whether we’re stalking our favourite Instagram babes, reporting on the ‘It’ pieces fashion girls are wearing or finding the best underground online boutiques to spend your time (and $$) on, we’ve always got your best fashion interests at heart.

This week, we decided to spend some time highlighting cool brands we’ve discovered lately (p.s. is it just us, or are there WAY too many good excuses to spend your hard earned dolla at the moment?).

So if (like us) you’d rather stay ahead of the curb and not wear what everyone is wearing, scroll down to see our favourite new brand discoveries right now (ahem, we’re quietly confident you’ll love them too!).

SHARE

La Redoute

It has been around for many years but our sources tell us this is where the French-girl's shop online. The best part? It looks expensive but it's so affordable. Shhh!

La Redoute

BY FAR

You've probably seen BY FAR shoes all over Instagram, but if you haven't then today's your lucky day because these shoes are so. damn. good. Plus, they're made with recycled materials - sustainable is sexy!

BY FAR

REGINA PYO

We describe every single piece in Regina Pyo's collection as... Want. Need. Now.

REGINA PYO

FIORUCCI

Cult 90s denim brand Fiorucci is back on the block with cute new tees and we're all about them.

FIORUCCI

EVE DENIM

Wide leg, kick-flare, straight; you name it, they've nailed it. Plus, all the cool kids are wearing it on rotation (we're looking at you, @alexachung).

EVE DENIM

STAUD

This brand mixes Parisian chic with the laid-back allure of LA. They cover everything your wardrobe desires including cute bags! What's not to love?

STAUD

RUHM

The ultimate timeless pieces - we think their sweatshirts will update the classic suit pants/sneaker look.

RUHM
MOST READ

GET INVOLVED