Get Ready With These 7 Beaut Brands We Found On Instagram
Warning: this article may result in a deep Instagram vortex.
While I wouldn’t change it for the werld, growing up in a small coastal town certainly came with its limitations. The one cinema we were graced with seemed to acquire the rights to play new releases approx. 6 years after the rest of the world, the beach and food court were the only real spots you could chill with your high school sweetie, and our humble slice of the world didn’t pull any festivals outside of the annual carnival. What a life!
How I ever managed to get dressed of a weekend will forever remain a mystery to me, given that the only shops at my disposal were Supré, Sportsgirl and Target. Op-shopping was the only avenue through which to curate a point of difference in my wardrobe; to stand out in a sea of rah-rah skirts, slogan tees, boob tubes, ugg boots and denim skirts. (Tragic photographic evidence of this phase is available upon request, should you require it.)
Nowadays though? A different kettle of fish entirely! Sourcing new threads or completely changing one’s ~lewk~ is an absolute breeze, thanks to the world wide web and the endless promise it provides. More time than I’d care to admit is allocated daily to lurking the depths of my discovery feed on Instagram—my brain often feels swirly from all the options on offer and my Afterpay use has gotten so out of hand that taking care of my growing list of repayments has become my second job. Despite these two side effects, let it be known that I would never truly complain about the inundation of inspo and shopportunities (lol, sorry), because my lust for finding new brands and overall quality of wardrobe has risen exponentially as a result.
Of the swathes of brands I have been obsessively following on the ‘gram of late, these 7 take the cake (and eat it, too). If you need help in the #inspo department, look no further!