The Film-Esque App That’s All Over Instagram

1998, that you?

We’ve come a long way since the Valencia-drenched and contrast-heavy Instagram pics of yesteryear. If you were to take a stroll down the memory lane that is my hodgepodge Instagram feed—all the way back to its humble genesis in 2012—you’ll find some pretty profuse pictorial evidence that this was a terrible time for filters. Flash forward six years, and we’ve officially arrived in the age of The Huji Cam. For those unaware, this is the app that throws it all the way to back to the 90s, with photos that replicate your fave disposable camera pics. Cute! It’s free to download, the interface even looks like your trusty ol’ throwaway camera, and you won’t have to drop heaps of $$$ getting a roll of film developed. Win, win. Hot tip: tap on the view finder in huji cam to make it larger (so you don’t have to peer through the tiny hole, a la the golden old days). And, if you’d prefer to add the filter onto pre-existing photos, you can upgrade the app for the low, low price of $1.49. If you need any convincing that huji cam is your new BFF, check out these ~in the know~ babes below… 

Giorgia Tordini


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Gilda Ambrosio

@gcdswear @prada @giulianocalza @matteocarraturo

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Selena Gomez

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