We Asked 10 Influencers – “What Are You Obsessed With?”
In collaboration with Calvin Klein.
We use the word ‘obsessed’ in our everyday lives but what does it actually mean to be obsessed? What does it look like? What does it feel like?
Through talking to the influencers we’re currently #obsessed with, we found that true obsession is rarely superficial… it delves a little deeper than smart phones, cute guys and puppies.
More often, it’s a state of being, a special place or moment, someone we love (their mannerisms, their thoughts, their scent), something we’re passionate about, something real and, without a doubt, its always personal.
We were totally inspired by the super dreamy and iconic images of Kate Moss shot by Mario Sorrenti in the 90s that have been released exclusively as the campaign for Calvin Klein‘s new ‘Obsessed’ fragrance, so we decided to make a few of our own – but with a twist.
We asked 10 influencers to describe the one thing they’re obsessed with, without actually revealing to us what it is – and we must say some of them kept us guessing.
The trailer below is a little teaser, but you can watch all of the videos on our Youtube channel, and read their answers below.