Officially one of my favourite projects to date.
I can’t believe it’s fashion month again already.
It literally only seems like yesterday that I spent a whirlwind 12-hours galavanting around NYC to shoot this collaboration for Polo Ralph Lauren.
It’s not often that I get to combine work and play, but after having the opportunity to do so on this project in September 2015 while in town for NYFW, I can honestly say it makes the whole experience all the more memorable.
Chronicles of Her x Polo Ralph Lauren just made sense to me. I guess you could say Ralph, well, speaks my language. Everything is classic, understated and timeless – very New York, with a Downtown edge. I had free reign of the Fall 2015 collection to shoot these images and it couldn’t have been easier (seriously, minimal styling required here, people – hang a bomber over your shoulders, pop on some sneakers and you’ve nailed it).
We kicked-off our morning with a caffeine hit at Ralph’s Coffee on 5th Avenue (a must-visit when in NYC!), and then took to the streets, slowly making our way back to Soho where we wrapped up with late afternoon hangs on a stoop (of course).
I hope you enjoy this little window into the world of Polo Ralph Lauren as much as I enjoyed capturing it.
Missing you, NYC!