What To Shop

Cult brands of Instagram

#byebyebankaccount.

Picture this: it’s Friday, you’re all alone with your mate Malbec, and you’re three and a half hours deep in the explore tab.

Chances are, you’ve been stalking Insta outfits (and your ex-lover’s latest bae) in the hope of screenshotting your way to your fantasy wardrobe…

goalsfolder

*Sent from my iPhone.

… And now your photo library looks a little like this ^^^.

So to save you time searching the WWW, we’ve done the dirty work and tracked down the OG brands all the cool kids are wearing right here, right now.

CLICK THE LINKS, BABY.

Up next: WHAT WE WANT – Roxanne Assoulin Spectrum Chokers

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pretty in Paris

Seen on: Jeanne Damas @jeannedamas and her Birkin-esque babes.

Rouje
Yasmine blouse
pretty in Paris

seeing stars

Seen on: Alexa Chung (@alexachung), Bella Hadid (@bellahadid), Phoebe Tonkin (@phoebejtonkin), Mimie Lashiry (@mimielashiry) & more.

Réalisation Par
Diane dress in navy star
seeing stars

perfect pair

Seen on: Hailey Baldwin (@haileybaldwin), Gilda Ambrosio (@gildaambrosio), Patricia Manfield (@patriciamanfield) & more.

GCDS
logo socks
perfect pair

breakin' hearts

Seen on: Pernille Teisbaek (@pernilleteisbaek), Chloe Hill (@chloechill), our STREET 365 honey Roberta Pecoraro (@robertapecoraro) & Insta babes anonymous.

Double Trouble Gang
Lover jumper
breakin' hearts

foot loose

Seen on: Jemima Kirk, Margot Robbie (@margotrobbie), Sophie Buhai (@sophiebuhai) & more.

MARYAM NASSIR ZADEH
SOPHIE SUEDE SLIDES
foot loose

frill seeker

Seen on: Yasmin Sewell (@yasminsewell), Leandra Medine (@leandramedine), Rosie Huntington-Whiteley (@rosiehw) & more.

MAGDA BUTRYM
GRANADA RUFFLED SILK-SATIN BLOUSE
frill seeker
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