What To Shop

The Coolest New Brands We Know You’ll Love

So many brands, so little time (and $$$)… but these 12 are worth it.

Here at CHRONICLES HQ, we throw hours days into scouring the internets for cool new brands, places to shop and ways to wear things.

Whether we’re stalking our favourite Instagram babes, reporting on the ‘It’ pieces fashion girls are wearing or finding the best underground online boutiques to spend your time (and $$) on RN, we’ve always got your best #fash interests at heart.

This week, we decided to spend some time highlighting cool new brands we’ve discovered lately (p.s. is it just us, or are there WAY too many good excuses to spend your hard earned dolla at the mo?).

So if (like us) you’d rather stay ahead of the curb and not wear what everyone is wearing, scroll down to see our favourite new brand discoveries right now (ahem, we’re quietly confident you’ll love them too!).

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OH SO RETRO

The ultimate 1970s USA inspired pieces - we think this sweatshirt will look fresh AF paired with suit pants... Just sayin'.

RUHM
Singer Sweatshirt
OH SO RETRO

DENIM DONE RIGHT

Wide leg, kick-flare, straight; you name it, they've nailed it. Plus, all the cool kids are wearing it on rotation (we're lookin' at you, @alexachung).

EVE DENIM
JANE KICK-FLARE CROPPED JEANS | EVE DENIM
DENIM DONE RIGHT

SO MANY 'LIKES'

You've probably seen BY FAR shoes all over Insta, but if you haven't then today's your lucky day because these shoes are so. damn. good. Get ready for your feet to go viral!

BY FAR
IRIS SUEDE PINK
SO MANY 'LIKES'

HEAVEN ON EARTH

That's how we describe every single piece in Regina Pyo's collection. Want. Need. Now.

REGINA PYO
Michelle Cotton Blouse
HEAVEN ON EARTH

MARBELOUS, DARLING

Get it? Gettttt ittttt? Melody Ehsa is our new go-to for fun statement jewellery. Pair these back with a classic blazer and you'll be chic but cool... but chic.

MELODY EHSANI
Marble Disk Earrings
MARBELOUS, DARLING

THE FRENCH-GIRL SECRET

La Redoute has been around for many years but our sources tell us this is where the French-girl's shop online. The best part? It looks super spenny but it's so affordable. Shhh!

La Redoute
X LOUIS GABRIEL NOUCHI VESTE BLAZER
THE FRENCH-GIRL SECRET

IF PARIS AND LA HAD A BABY

... we'd name it STAUD. This brand mixes Parisian chic with the laid-back allure of LA. What's not to love?

STAUD
Pearl Dress
IF PARIS AND LA HAD A BABY

LINKED IN

Ok so it's not exactly a brand, but The Frankie Shop is an awesome spot for discovering new brands and finding unique, fashion-forward pieces like this chunky wooden necklace.

THE FRANKIE SHOP
Wooden Link Necklace
LINKED IN

BACK TO THE 80s

@bambaswim is our new favourite Instagram account - think cool-girl bikinis and crop tops.

B Ā M B A S W I M
Yin Tank
BACK TO THE 80s

GUESS WHO'S BACK

Cult 90s denim brand Fiorucci is back on the block with cute new tees and we're all about them.

FIORUCCI
ARCHIVE ANGEL CROP TEE
GUESS WHO'S BACK

FINE JEWELLERY FOR FINE LADIES

We'll have a ring for each finger, please. Oh, and she also makes THE BEST nail polish shades.

J.HANNAH
FORM RING III
FINE JEWELLERY FOR FINE LADIES

WE GOT HOPE

If you love Scandi style, then HOPE will be your new best friend. Super sleek, such a bargain and a hotspot for snapping up great basics.

HOPE
Move Trouser
WE GOT HOPE
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