Denim is one of the hardest things to shop for.It all looks same/same, but different. Well, at least that’s what it seems like until you see someone wearing exactly what your denim dreams are made of – the perfect shade of blue, with just the right amount of rips and distressed bits and an unbelievable fit. These elusive pieces are seriously worth their weight in gold, and they’re WAY easier to find if you know what you’re looking for.
So for this post I’m sharing my denim shopping checklist. My #1 rule?? Only invest if it ticks all the boxes.
Here’s what I look out for:
TRUE BLUE BABY
Classic is where it’s at. True blue denim is timeless, universally-flattering and it wears in the best way possible.
It also goes with literally every colour and can be made ocassion-appropriate 90% of the time with the right styling.
Raw hems give your denim pieces character. I love denim with frayed edges in unexpected places – like the bottom of this jacket or the hem of cropped flares. This will give your denim a point of difference and make it worth holding onto year after year.
DISTRESSED IS BEST
Denim is like wine – it keeps getting better with age. Ripped details and tears at the knees instantly give your denim that worn-in, laid-back feel. Balance is key here, though. Denim should look cool and comfortable (not like it’s literally falling apart!).
FADING IS YOUR FRIEND
I find a slightly faded patch (1-2 shades lighter) at the front helps to define my legs and give them a good shape. This also adds to the whole understated, casual, lived-in thing.
*Shot in collaboration with Nobody Denim.