This is happening.
By now, I’m guessing this outfit needs no introduction. Kendall Jenner debuted it at the Billboard Music Awards just after the world was blessed with the news that #God, a.k.a. Olivier Rousteing of Balmain Paris was collaborating with H&M on a high street collection.
… And just like that, magic was made.
I was lucky enough to attend the official #HMBALMAINATION launch in NYC last week and it was E V E R Y T H I N G. No, seriously – E V E R Y T H I N G.
… But I expected nothing less from the king of social media.
Olivier keeps good company, and by ‘good company’ I mean the ultimate #GIRLSQUAD, with besties like Gigi, Bella, Kendall, Joan Smalls, Jourdan Dunn, Karlie Kloss and Alessandra Ambrosio who all dominated the runway on the night.
Oh, and did I mention the show closed with a surprise performance by the Backstreet Boys? Yes, Backstreet’s Back, and it’s more than alright with me.
At the press conference Olivier named this blazer as one of his favourite pieces because the pearls remind him of his first season at the house of Balmain. The shape and the embellishment are iconic – so iconic that when we were shooting this Downtown, at least three people yelled-out something like ‘it’s that H&M Balmain baby!’. God I love New York.
This look is definitely a little more over the top than what you usually see me in, but sometimes it’s fun to go all or nothing, especially when it involves Balmain, and especially when in NYC.
But for those of you who prefer to stick with the wardrobe staples, the collection also offers the most amazing black coats, leather jackets and blazers too. I’m now the proud owner of them all (I went nuts at the media sale, #YOLO), and damn it feels good.
The collection lands in store on the 5th of November, but judging by the hype, heed my words – BLINK, AND YOU’LL MISS IT.
I’ll be posting some of my favourite pieces from the collection the day before it launches so you can get a head start on compiling that wish list.
Trust me, it will be a long one.